The Dagger

A symbol synonymous with the brand since inception, The Dagger was influenced by Arthurian legend and The Lady Of The Lake. An enchantress who dwells in the lake surrounding the island of Avalon, she is most famous for presenting Arthur with the mystical sword Excalibur.

This fable resonates for its embodiment of feminine power. And for the curiosities imagined from the deep.

Ensconced in its own mythology, Lake Wakatipu rises and falls every half hour to the heartbeat of a Māori legend. Each morning Jane immerses herself in these ancient waters, invigorated by the biting glacial bath that deviates a mere 2 degrees between seasons.

Cold pierces the heart like an Arthurian dagger and washes the mind clean so that impossible ideas might take hold.